Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Here is some food for thought: The success of your online outreach hinges on your understanding of the inner workings of the human mind. We naturally believe that the combination of good causes and strong arguments will compel prospective supporters to become donors. The problem is most people don’t think like Alan Greenspan. They are… Read more

FREE EBOOK – Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Pop quiz: The following messages have what in common? Frances Osborne’sThe Bolter is an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. Any money you donate will go to Rokia, a seven-year-old girl… Read more

One Girl’s Grief

This is the way your brain works. I’m in Disney World, the fulfillment of a 16th birthday promise to my daughter. Amidst the raucous gaiety of roller-coasters, stroller jams and spontaneous parades, it got to be lunch time. I chose the barbecue stand while the girls went in search of pizza. At Disney, all of… Read more

FREE EBOOK – Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Pop quiz: The following messages have what in common? Frances Osborne’sThe Bolter is an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. Any money you donate will go to Rokia, a seven-year-old girl… Read more

your last year

A thought experiment: What of this was your last year working for your boss, or for a particular client. What would you tell her? How does that differ from what you say now?

An Open Letter to Convio

Feb 11: Got a really classy call from Convio CEO Gene Austin. They totally get it. Very impressive, very classy. – m Dear Convio, The news reports say you are preparing to go public. Congratulations. Before that day arrives, I urge you to consider what happened when Kintera went public. They serve as a cautionary… Read more