The beauty of the deadline

This is a fundraising blog, but I’m not talking about match deadlines or year-end deadlines. I’m talking about your deadlines. The ones that force you to deliver on your strategy and your vision. That’s the beauty of a deadline. It’s the date by which you’ve committed to deliver. To make a move. To have thought… Read more

THIS POST IS IN ALL CAPS

WHAT IS IMPORTANT TO YOU IS ALMOST NEVER THE SAME AS WHAT YOUR DONOR CARES ABOUT. YOU CANNOT RAISE MONEY BY ARGUING WITH THE DONOR THAT THEY SHOULD SHARE YOUR PRIORITIES. YOU CAN ONLY RAISE MONEY BY SPEAKING TO THEIR VALUES AND CONCERNS. WHY DO WE KEEP FORGETTING THIS?

NTEN: Change Journal

The 14th issue of the NTEN: Change journal is out, and this quarter is all about fundraising. Sea Change’s study on The Missing Middle is a featured article alongside other fantastic reads on crowd funding, overhead and reinventing the ask for a digital world. There are also some good interviews with Kiva, GlobalGiving, and the Surfrider Foundation that showcase… Read more

Theory and Practice

The fundraising world abounds with conventional wisdom. Volumes of it. The problem is the conventional wisdom often doesn’t work. Here’s an interesting and provocative argument that the problem with email is that we’ve made them too pretty. Is that true? I have no idea, but it sure made me think. People pretty much never behave… Read more

If you can’t answer this question, you won’t raise any money

Why now? That’s a question every fundraiser has to answer. What’s going on this instant that should make a donor take our her wallet, enter in her credit card information and make a donation to your organization? We manufacture “why now” deadlines all of the time — match campaign deadlines, fulfillment deadlines for Mother’s Day… Read more

Persuasion by fun at putt putt

“I’m going to steal this ball for my niece.” That is exactly the thought I had last Monday when I was playing putt putt with my sister and her kids during a visit to Chicago. I’m 36 years old. I’m a professional who could certainly afford to gift — not steal — a bright green… Read more