And so it begins — year-end fundraising

Now is the time to ask. Nearly 60-70% of all online revenue will come in during December, most during the last week of the year. Hopefully, you’ve spent 2015 cultivating your donors, learning more about them, segmenting them, testing high-yield experiments, and creating a great experience for them. If not, you might still hit your… Read more

What happens behind closed doors…

“We’re rethinking what membership means,” He said. “Oh, have you asked your members?” “Ask our members,” he wondered aloud. “Yes – they probably have opinions about membership.” I just had this conversation. Really. This smart professional was re-imagining membership behind closed doors — with staff and a few board members. Asking members about their attitudes… Read more

Looks Matter

“Tell me something i don’t already know,” you might answer. I’m not talking about dating, however. I’m talking website design. A study released just this week found that page design can have a dramatic effect not only on how much of your content people read, but how positively they perceive your content overall. It’s kind… Read more

Direct marketing math doesn’t measure everything

I just bought a home! It was a laborious 5-month process with much negotiation. There were times when Tim and I thought we needed to give up or at the minimum, say “shove it” to the folks from whom we were trying to buy. It was our dream house. But the process was difficult and… Read more

Super man is my least favorite super hero: Here’s why

His only vulnerability is Kryptonite. That means he’s really unapproachable. And I like my super heroes, like I like my friends, amazing and flawed all at the same time. People make their strongest, deepest connections when they share their vulnerabilities — the embarrassing, the crazy, the beautiful.  Just ask Brene Brown. Each year, I go to… Read more

Digital Intimacy

When was the last time a webinar touched your heart? If you said “never,” welcome to the club. It’s important to remember the goal of donor cultivation is connection, not information. Is it possible to create a sense of intimacy online? Yes, but it’s hard. In fact the only great example I know has nothing to do… Read more

Donors feel — just like you

Reflect on something you are struggling with right now. Maybe your kid is having trouble with math. Maybe you just got passed up for a promotion. Maybe you are in the middle of shifting an important relationship. You are human. And you are dealing with the joy and struggle that comes with that. Our donor… Read more