Welcoming New Members: Boring May be Beautiful

Not boring for your new list members. Boring for you. Much has been written about welcome emails. Most of the conventional wisdom fails to match up to the reality we see on the ground however. Here’s an example. When we helped with a site redesign for a major aquarium some years ago, much jesuitical discussion… Read more

Get shit done

Can you get something done? Can you finish a project? Seth Godin calls this shipping. I call it getting shit done. He says people who ship are scarce. From experience, I agree. He writes, “If you can get something out the door while your competitors cringe in fear, you win. If you’re the team member that… Read more

Bad guy = more new donors: Keep them

Donald Trump is right out of “progressive bad guy” central casting. And it’s no secret that fundraising for progressive causes tends to be easier when you have bad guys (e.g a President and  Administration that is threatening the very bedrock of progressive values multiple times in any given day). If you are reading this blog,… Read more

Caution: Sudden Wealth Syndrome

Mary wins the lottery. A million dollars. Mary goes on a spending spree. She buys her mom a house. She buys a Lexus for her son. She donates a little to charity. In a matter of months the money’s gone. Jack wins the lottery. A million dollars. He hands 90% of it over to a… Read more

When is a fail not a fail?

On Monday, I thought I failed — big time. In early November I became a foster mom to a sweet pit bull pup named Buttercup. She came into my life with intense karma — a stray with mange who had hustled hard to survive on the streets of Decatur, Georgia. As part of my family,… Read more