Trump bump? Clean out your idle queue

You likely have 100 tasks that take a back seat to your immediate goal of bringing in revenue. But if you are lucky enough to be experiencing a lift in fundraising because of the radical shift in political climate, take this opportunity to clean out your idle queue. That’s right. Plow through those tasks. Look… Read more

Treating donors like $hit is bad fundraising

Why am I telling you something you already know??? Because chances are, you’re treating your donors like $hit. Here’s the problem: knowing and doing are two different things. Before you get all triggered, if you are treating your donors like $hit, it’s largely due to forces beyond your control. If there’s one thing we’ve learned… Read more

Getting the little things right

Continuing last week’s rant about focusing on stuff that’s boring to you but important to donors, my writing idol Jeff Brooks published this list today of steps you can take to build donor trust. Have you heard it all before? Probably? Are you doing all of these things? Unlikely. Jeff’s list (lifted verbatim): Be specific… Read more