All the feels: Emotion is an output

You are in the emotion business. Emotion should be an output for everything you put in front of your donor. Do you want her to feel passionate, angry, relieved, grateful, joyous or sad? You need to know what you want her to feel. So before you write your next letter, email or Facebook post, think… Read more

Forget about the money

I often am introduced as a “fundraiser who doesn’t care about the money.” It always gets a laugh at conferences, but the irony is that in many respect it’s true. To me, the rewards of fundraising lie in fostering a community of people united around an urgent cause. That they express their solidarity with their… Read more