Your donors care more about “why”

Many staff in non profits, including Executive Directors, focus on what the organization does and how it does it. Your donors care more about why. Mark and I have been training a group of Executive Directors from children’s advocacy groups around the country on individual fundraising. During one of our day-long workshops, we asked them… Read more

Campaign highlight: Showcase your donors

You never know who might make a donation to your cause. That’s why Population Services International makes sure they know who is donating and why. Every donor who makes a gift gets a handwritten card thanking them for their support and asking how they heard about PSI. Every inquiry gets a timely response, which often uncovers… Read more

Your brain is not enough

Critical thinking is important, but it’s also over-rated. When faced with choices and decisions, you have at least two equally important sources of wisdom and guidance. First there’s your heart. Second, and surprisingly, there’s your gut. You have roughly 100 million neurons in your digestive system, so much that scientists refer to it sometimes as… Read more

Fundraiser Kudos Week

That’s right. I’m declaring this week Fundraiser Kudos Week. I made it up, but with holidays like International Bacon Day and Make a Hat Day, I think Fundraiser Kudos Week passes the laugh test and more. Why? Because according to a recent Sea Change survey, fundraisers feel under appreciated and misunderstood. We feel like most… Read more

The bounty hunter thing, again

Small wonder that the average tenure of a development director is only slightly longer than the lifespan of a fruit fly. If donors are walking ATMs to many executive directors, then development directors are bounty hunters. And too often, scapegoats. Great piece in the Chronicle of Philanthropy this week succinctly titled “Development Directors are not… Read more