Get shit done

Can you get something done? Can you finish a project? Seth Godin calls this shipping. I call it getting shit done. He says people who ship are scarce. From experience, I agree. He writes, “If you can get something out the door while your competitors cringe in fear, you win. If you’re the team member that… Read more

Bad guy = more new donors: Keep them

Donald Trump is right out of “progressive bad guy” central casting. And it’s no secret that fundraising for progressive causes tends to be easier when you have bad guys (e.g a President and  Administration that is threatening the very bedrock of progressive values multiple times in any given day). If you are reading this blog,… Read more

When is a fail not a fail?

On Monday, I thought I failed — big time. In early November I became a foster mom to a sweet pit bull pup named Buttercup. She came into my life with intense karma — a stray with mange who had hustled hard to survive on the streets of Decatur, Georgia. As part of my family,… Read more

Stop talking about storytelling. Start doing it.

This week, we are launching the fruit of many years of work developing, fielding, and optimizing Sea Change’s storytelling training. It’s an interactive and detailed 135-page Discover Your Inner Storyteller workbook to accompany our flagship workshop. The workshop covers: The science behind the persuasion power of story Screenwriting 101 and the essential DNA elements of… Read more

You are right: The art of beginner’s mind

You are an expert at something. You have experiences that have led you to believe that certain things are true and certain things are false. You know things. But what if I told you that all this knowing can sometimes be a great hindrance? Sometimes what we “know” gets in the way of what we’re currently… Read more

Brand building vs. direct marketing

I believe that non profits, by the nature of what we “sell,” should align our strategies with the brand building game, not the direct marketing game. Why? Here’s what Roy H. Williams had to say about the difference. (And here’s a link to the whole post): “Direct response marketers usually sell products that have a… Read more

Chaotic times call for smarter campaigning

The stakes just went up dramatically for all of us working on social change, so learning how to campaign effectively, manage resources wisely, and punch above our weight has never been more important. Mark and my close friend and colleague Jason Mogus will be leading a training to help social change agents learn how new… Read more