Pick up the damn phone

Full disclosure: I generally hate the phone. I’d mostly be happier in an all-text, all-email world. But that’s just me. And it’s almost certainly not the case for most of your donors. We’ve been helping with thank you calls for a number of organizations and the donors never fail to be surprised and delighted that someone… Read more

Treating donors like $hit is bad fundraising

Why am I telling you something you already know??? Because chances are, you’re treating your donors like $hit. Here’s the problem: knowing and doing are two different things. Before you get all triggered, if you are treating your donors like $hit, it’s largely due to forces beyond your control. If there’s one thing we’ve learned… Read more

Getting the little things right

Continuing last week’s rant about focusing on stuff that’s boring to you but important to donors, my writing idol Jeff Brooks published this list today of steps you can take to build donor trust. Have you heard it all before? Probably? Are you doing all of these things? Unlikely. Jeff’s list (lifted verbatim): Be specific… Read more

You’re Richer Than You Think

“Who’s gonna create all this content?” We hear that a lot when we suggest that midlevel donors, sustainers and other high-value but not quite major donor folk get treated as more of an insider. It’s all well and good to say you need to give these folks richer content, but where is that content going… Read more

Thanks for Nothing

Admit it, you’ve done this: Year-end fundraising is over. Everyone is exhausted. Now all that’s left is the thank you email. How to segment? Oh wait, you think, why segment at all? Send it to everyone! The people who actually gave will be thanked and the other deadbeats who didn’t give? Maybe they’ll feel guilty… Read more

How Many Emails Are Too Many?

The “how many is too many” question has supplanted the “which day is best” question as the most pondered issue in email fundraising. The planetary alignment of a grueling presidential campaign followed by the usual end of year email fire hose has made this question especially timely. There’s no easy answer. Maybe that’s why people… Read more

Don’t Give Me Money

“Don’t give me money” is not an everyday call to action coming from an organization that depends on contributions to survive. So when i got an email from Emily Jacobi, the founder and CEO of Digital Democracy, saying just that, it caught my attention. Under the subject line “Don’t Send us Money,” Emily alerts her readers… Read more

Rage is Sexy

Rage is all the rage. There of course many good reasons to be feeling rage. How can you not feel it on behalf of members of our society who have been oppressed, bullied, attacked, ignored or left behind? How can you not feel it in light of the outbursts of pure unadulterated hate blooming around… Read more