07NTC e-newsletter resources
Posted by Mark on 05 Apr 2007 | Tagged as: Best Practices
Thanks for taking part in this morning’s session!
As promised, here are some resources and links you can use to make your newsletter great. Please feel free to use the comments button to add your own advice, ideas or questions.
NEWSLETTERS WE LOVE
Sierra Club RAW
Grist
Daily Candy
Baby Center
Flavor Pill
Zipcar
GREAT RESOURCES
Convio Benchmark Study (FREE - EXCELLENT)
M&R Study (FREE)
M&R meta-analysis (FREE)
MarketingSherpa 2007 Benchmarks ($$$$)
Nielsen-Norman E-Newsletter Best Prax ($$$$)
I also liked HungryGirl’s daily emails. You can check them out by visiting the Hungry Girl website and clicking on any of the big icons on the homepage.
I also forgot to mention this on yesterday’s panel, but EmailLabs has a great tool for testing your From and Subject line.
Other great resources for tips on improving your e-newsletter include:
Convio’s bi-monthly newsletter, Convio Connection
TechSoup’s “Using the Internet” section (it’s made for non-profits!)
EmailLabs’ monthly newsletter, the Intevation Report