Do you work in a culture of philanthropy? Chances are. No.

What is a culture of philanthropy? It’s when everyone in your organization — from the janitor to the board chair — understands that philanthropy and fund development are critical to the organization’s success and that each individual, no matter her role, has a role in the process. Fundraising can not sustainably be done in a… Read more

Get shit done

Can you get something done? Can you finish a project? Seth Godin calls this shipping. I call it getting shit done. He says people who ship are scarce. From experience, I agree. He writes, “If you can get something out the door while your competitors cringe in fear, you win. If you’re the team member that… Read more

Bad guy = more new donors: Keep them

Donald Trump is right out of “progressive bad guy” central casting. And it’s no secret that fundraising for progressive causes tends to be easier when you have bad guys (e.g a President and  Administration that is threatening the very bedrock of progressive values multiple times in any given day). If you are reading this blog,… Read more

When is a fail not a fail?

On Monday, I thought I failed — big time. In early November I became a foster mom to a sweet pit bull pup named Buttercup. She came into my life with intense karma — a stray with mange who had hustled hard to survive on the streets of Decatur, Georgia. As part of my family,… Read more

Stop talking about storytelling. Start doing it.

This week, we are launching the fruit of many years of work developing, fielding, and optimizing Sea Change’s storytelling training. It’s an interactive and detailed 135-page Discover Your Inner Storyteller workbook to accompany our flagship workshop. The workshop covers: The science behind the persuasion power of story Screenwriting 101 and the essential DNA elements of… Read more

You’re Richer Than You Think

“Who’s gonna create all this content?” We hear that a lot when we suggest that midlevel donors, sustainers and other high-value but not quite major donor folk get treated as more of an insider. It’s all well and good to say you need to give these folks richer content, but where is that content going… Read more

Thanks for Nothing

Admit it, you’ve done this: Year-end fundraising is over. Everyone is exhausted. Now all that’s left is the thank you email. How to segment? Oh wait, you think, why segment at all? Send it to everyone! The people who actually gave will be thanked and the other deadbeats who didn’t give? Maybe they’ll feel guilty… Read more