I strongly commend this short piece toyou for the following reasons:

  • It’s a great cautionary tale about how short-term tactics can have long-term consequences.
  • It’s a window into the fickle and demanding mind of baby-boomer consumers (and donors).  Lest you think I am judging — I could easily have written this.
  • It’s my absolute favorite weekly newsletter and is worth reading and emulating.

Happy tax day, all!