Are you a symphony or merely part of the cacophony?

As of late, I’ve personally experienced the din of information overload (tweets, broadcast, video, blogs, email, mail, billboards, status updates, you name it) as a cresendoing cacophony. My personal sense of overload has also reminded me of a crucial professional marketing challenge that can sometimes get buried in organizational bureaucracy and to-do lists. The challenge… Read more

FREE EBOOK – Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Pop quiz: The following messages have what in common? Frances Osborne’sThe Bolter is an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. Any money you donate will go to Rokia, a seven-year-old girl… Read more

FREE EBOOK – Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Pop quiz: The following messages have what in common? Frances Osborne’sThe Bolter is an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. Any money you donate will go to Rokia, a seven-year-old girl… Read more

What Matters Now

Generosity. Fear. Facts. Dignity. Meaning. Compassion. Knowledge. Each of these words, and more than 60 others, inspires a short essay in What Matters Now, a PDF ebook conceived by Seth Godin and edited by Ishita Gupta. Godin invited 70 innovative minds—authors, entrepreneurs, bloggers, speakers, editors, CEOs—to share a glimpse of what they are thinking about… Read more