Thumbs up for Inside Out Fundraising

Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms is making waves. Roger Craver, fundraising expert and Agitator says, “Download and read before fundraising implodes.” He continues, “The authors, thanks to their own vast experience and insights from 300 nonprofit pros, hit the problematic nail on the head:… Read more

What is Inside Out Fundraising?

I like to say, “to make social change, you have to fund social change.” That’s why I’ve dedicated my career to raising money for causes I believe in. But despite the necessity of fundraising, for many people raising money comes with all kinds of emotional, behavioral and structural baggage. In the foreword to Sea Change’s… Read more

A band camp story

Suppose your niece asked you for money to help send her to band camp. You would give — as much as you could — and hopefully, she’d be on her way. What if — three months later — you never heard what happened? Did she even go? Did she change her instrument to percussion after… Read more

Your donors care more about “why”

Many staff in non profits, including Executive Directors, focus on what the organization does and how it does it. Your donors care more about why. Mark and I have been training a group of Executive Directors from children’s advocacy groups around the country on individual fundraising. During one of our day-long workshops, we asked them… Read more

Fundraiser Kudos Week

That’s right. I’m declaring this week Fundraiser Kudos Week. I made it up, but with holidays like International Bacon Day and Make a Hat Day, I think Fundraiser Kudos Week passes the laugh test and more. Why? Because according to a recent Sea Change survey, fundraisers feel under appreciated and misunderstood. We feel like most… Read more

The bounty hunter thing, again

Small wonder that the average tenure of a development director is only slightly longer than the lifespan of a fruit fly. If donors are walking ATMs to many executive directors, then development directors are bounty hunters. And too often, scapegoats. Great piece in the Chronicle of Philanthropy this week succinctly titled “Development Directors are not… Read more

All the feels: Emotion is an output

You are in the emotion business. Emotion should be an output for everything you put in front of your donor. Do you want her to feel passionate, angry, relieved, grateful, joyous or sad? You need to know what you want her to feel. So before you write your next letter, email or Facebook post, think… Read more