Bad guy = more new donors: Keep them

Donald Trump is right out of “progressive bad guy” central casting. And it’s no secret that fundraising for progressive causes tends to be easier when you have bad guys (e.g a President and  Administration that is threatening the very bedrock of progressive values multiple times in any given day). If you are reading this blog,… Read more

You’re Richer Than You Think

“Who’s gonna create all this content?” We hear that a lot when we suggest that midlevel donors, sustainers and other high-value but not quite major donor folk get treated as more of an insider. It’s all well and good to say you need to give these folks richer content, but where is that content going… Read more

Thanks for Nothing

Admit it, you’ve done this: Year-end fundraising is over. Everyone is exhausted. Now all that’s left is the thank you email. How to segment? Oh wait, you think, why segment at all? Send it to everyone! The people who actually gave will be thanked and the other deadbeats who didn’t give? Maybe they’ll feel guilty… Read more

How Many Emails Are Too Many?

The “how many is too many” question has supplanted the “which day is best” question as the most pondered issue in email fundraising. The planetary alignment of a grueling presidential campaign followed by the usual end of year email fire hose has made this question especially timely. There’s no easy answer. Maybe that’s why people… Read more

Is Brandraising the Same as Fundraising?

I have a confession to make. In the many tensions between communications and fundraising folks I often feel like a man without a country. My true love was strategic communications, but after 16 years I no longer wince when I am introduced as a ‘fundraiser.’ Among intramural tensions between fundraisers and comms folks, few issues… Read more