They signed up: Now what?

You’ve come up with a creative lead generation campaign aimed at attracting the right kind of donors to your cause. You’ve secured an advertising budget. You’ve optimized the user experience. You’ve gotten sign ups. Now what? Last week, I very humbly realized that I had neglected the “now what” part. Here is what we got right:… Read more

What is community?

Finding, participating in and building meaningful community takes work and skillful means.  As a fundraiser who wants donors to feel part of community, figuring out what makes a community a community is a super important question. Here are some takeaways from my personal experience and I welcome your thoughts: (1) A community has a clear… Read more

When is a fail not a fail?

On Monday, I thought I failed — big time. In early November I became a foster mom to a sweet pit bull pup named Buttercup. She came into my life with intense karma — a stray with mange who had hustled hard to survive on the streets of Decatur, Georgia. As part of my family,… Read more

Stop talking about storytelling. Start doing it.

This week, we are launching the fruit of many years of work developing, fielding, and optimizing Sea Change’s storytelling training. It’s an interactive and detailed 135-page Discover Your Inner Storyteller workbook to accompany our flagship workshop. The workshop covers: The science behind the persuasion power of story Screenwriting 101 and the essential DNA elements of… Read more

Chaotic times call for smarter campaigning

The stakes just went up dramatically for all of us working on social change, so learning how to campaign effectively, manage resources wisely, and punch above our weight has never been more important. Mark and my close friend and colleague Jason Mogus will be leading a training to help social change agents learn how new… Read more

Do You Believe in Angels?

“We are not enemies, but friends. We must not be enemies. Though passion may have strained it must not break our bonds of affection. The mystic chords of memory, stretching from every battlefield and patriot grave to every living heart and hearthstone all over this broad land, will yet swell the chorus of the Union,… Read more

Why now?

Every time you ask your donors for money, you need to have a good answer to the question, “Why now?” Because there’s a match deadline looming. Because we’re organizing 1,000 people to make Congressional office visits by next week. Because the UN is holding a conference on refugees and we’re helping advocate at the grass… Read more