I’m board Chair of a fringe theater here in Brooklyn called the Bushwick Starr. We just had our annual gala and I spent last night calling event attendees, thanking them and inviting them to our next insider’s only dress rehearsal show.

Of course, I got a ton of voicemails. But I also got truly excited responses. My mantra for my calls: Make this call the best call this person has received all day.

And it worked. We already received an additional donation from one of the supporters I called.

Cultivation is the fun part. Stop avoiding it.