POP QUIZ

Which skill will be still be relevant and important to master five years from now:

a)    Optimizing Pinterest for search engine optimization

b)    Telling a great story

c)     Getting more likes on your Facebook page

d)    Coming up with a great new premium for new donors

Not a trick question. Channels and tactics change constantly; human nature doesn’t.

What are you investing in knowing today? How long will that investment pay off?