Fundraising Strategy & Roll Out

Your needs are unique. That demands a unique approach.

We tailor your strategic and tactical recommendations based on the strengths and areas of opportunity we identify during the assessment phase. Then, we develop or enhance a sustainable fundraising program custom for you.

  • Starting a program from scratch?
  • Building on a thriving program?
  • Needing a burst of creative acquisition and
  • conversion ideas?
  • Creating a new middle donor tier?

We’ll develop a customized plan to fit your needs and we’ll help execute the plan to create an amazing donor experience that will maximize revenue.

A potential fundraising process would look like:

STEP 1
ASSESSMENT AND AUDIENCE RESEARCH  external

STEP 2
IDENTIFY STRATEGIC AREAS OF OPPORTUNITY
AND METRICS FOR SUCCESS

  • List-building, acquisition and onboarding
  • Retention and cultivation
  • Rapid response
  • Year-end campaigns
  • Monthly donors
  • Middle donors
  • Messaging, storytelling and issue development
  • Demographic engagement

STEP 3
12-MONTH ROAD MAP

  • Cadence—what does the ideal outreach calendar
  • look like?
  • Content—what stories or narrative arcs will be
  • most potent as fundraising subjects?
  • Campaign development—What does a campaign
  • look like? What are the goals? What are the tactics?
  • What are the metrics of success? When and how should they be deployed?

STEP 4
IMPLEMENTATION AND OPTIMIZATION

  • Copywriting—We will write all web, email and social content
  • Data analysis—We will create dashboards and help you optimize campaigns based on results
  • Consulting and coaching—Throughout the fundraising process, we will:
    • Lead weekly meetings with your team
    • Lead quarterly in-person meetings to check in on strategic objectives and long-term planning
    • Lead ad hoc workshops and strategic meetings as needed to help mentor staff

Sea Change does not provide the following services (but we know people who can):

  • Graphic design;
  • Email programming and CRM setup;
  • Search engine marketing (SEM);
  • Website development (other than copy); and
  • Advanced analytics

We partner with other agencies and/or in-house staff to provide turnkey services.

“Mark and Alia are more than just consultants – They are friends; They are partners; They are guides. They’ll help you develop and hone your niche and sustain messaging and campaign priorities that fulfill your members’ relationship with your organization.”
— Sam Parry, Director of Online Activism

What do you get?

12-month fundraising roadmap
Campaign strategy briefs for each initiative in the roadmap
Dashboard to help you measure your success
Copywriting
Data analysis
Consulting and coaching

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