Care2’s Karen Taggart turned a staged food fight between online and direct mail acquisition into a really valuable summary of the state of the art of integrated fundraising.

I think Karen’s article nails it, and also serves as solid evidence for the fact that this is a vexatious moment for fundraisers. Direct Mail is, in the inimitable words of Monty Python, “not dead yet,” but the economics of direct mail are getting worse and worse. Online fundraising for a number of reasons is not quite taking up the slack.

Our advice — pass the Zantac and pay close attention to the next few years…