Target Analysis (now part of Blackbaud) and Donordigital have teamed up to provide this nifty multi-organizational analysis of on and offline giving patterns.

Bottom line: integration still isn’t happening among channels.  The higher lifetime value of online donors continues to be driven by a higher initial gift.  And, online donors are far more likely to migrate to direct mail giving than vice versa.

There’s a subtle indictment of all of us online fundraisers here — if we ar going to go beyond serial panhandling, we need to pull some new bunnies out our hats…