Mark’s work shakes up and redefines the status quo. His landmark “Socially Engaged Internet Users” study (1999) was the first benchmark in the field of online fundraising. Less than a decade later, Mark’s “Wired Wealthy” study uncovered for the first time the online habits and preferences of middle tier and major givers.
In his best-selling book Tribes, Seth Godin called Mark a “fundraising heretic” and a leader in the field of non-profit communications. Mark’s short essay, “Timeless,” appears in a 2009 Seth Godin e-book compilation of thought leaders in public communications.
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