Raise Less Money

Here’s a thought experiment for 2015.

What if you stepped off the mad whirling merry-go-round of churn and burn fundraising?

What if you valued retention over acquisition?

What if you postponed gratification and invested in creating a happy, inspired, and committed donor base?

Maybe you would raise less money in year 1, but maybe you’d raise far more in the years after.

Just a thought.