Find out how middle donor fundraising has evolved since our last study in 2014. You’ll learn what’s new, what’s not and what’s next from a slew of practitioners who have been pioneering middle donor fundraising. Their insights plus data from organizations including the ACLU, Amnesty International, EDF, Friends of the Earth, Food & Water Watch, Human Rights Campaign, MercyCorps, Save the Children and more.

Get the Missing Middle 2018

Based on decades of work with front line fundraisers and a survey of 300 development heads, communications directors, vice presidents, CEOs, consultants and other senior non profit stakeholders, we’ve identified five primary points of intervention for identifying problems and moving toward change.

Download Inside Out Fundraising

The Missing Middle: Neglecting Middle Donors Is Costing You Millions — Want to fix it? Download the report and learn best practices from 27 experts and organizations. You’ll also get a 30-day plan to jumpstart your own success.

Get The Missing Middle

Sea Change launched the first national study of the online behaviors and attitudes of “wired wealthy” donors to non profits. If you believe in creating middle donor programs, read this study.

Download The Wired Wealthy

In order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.

Get Homer Simpson for Nonprofits