Two words: Lifetime value Ok – it’s a little more complicated than that. But understanding lifetime value is where a successful sustainer strategy starts. Too often organizations don’t recognize the tension between lifetime value and immediate budget goals. They want a sustainer strategy to increase their donor pool’s lifetime value, but they don’t want to… read more
Meet Alia McKee
The Best Explainer of All Time
Alia takes cool ideas & expresses them in engaging, story-based ways.
Meet Mark Rovner
A Creative Breath of Fresh Air
Mark takes idea and concept to words fast.
Thought Leadership
The Missing Middle: Neglecting Middle Donors Is Costing You Millions -- Want to fix it? Download the report and learn best practices from 27 experts and organizations. You'll also get a 30-day plan to jumpstart your own success.
Storytelling is much easier to talk about than it is to actually practice. That's why Sea Change created Characters Magazine -- to celebrate and hone the craft of storytelling in the non profit space.
Sea Change launched the first national study of the online behaviors and attitudes of "wired wealthy" donors to non profits. If you believe in creating middle donor programs, read this study.
In order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.