Meet Alia McKee

The Best Explainer of All Time

 Alia takes cool ideas & expresses them in engaging, story-based ways. 

Meet Mark Rovner

A Creative Breath of Fresh Air

 Mark takes idea and concept to words fast. 

Thought Leadership

iconFind out how middle donor fundraising has evolved since our last study in 2014. You’ll learn what’s new, what’s not and what’s next from a slew of practitioners who have been pioneering middle donor fundraising. Their insights plus data from organizations including the ACLU, Amnesty International, EDF, Friends of the Earth, Food & Water Watch, Human Rights Campaign, MercyCorps, Save the Children and more.

Get the Missing Middle 2018

Based on decades of work with front line fundraisers and a survey of 300 development heads, communications directors, vice presidents, CEOs, consultants and other senior non profit stakeholders, we’ve identified five primary points of intervention for identifying problems and moving toward change.

Download Inside Out Fundraising


The Missing Middle: Neglecting Middle Donors Is Costing You Millions — Want to fix it? Download the report and learn best practices from 27 experts and organizations. You’ll also get a 30-day plan to jumpstart your own success.

Get The Missing Middle


wiredwealthySea Change launched the first national study of the online behaviors and attitudes of “wired wealthy” donors to non profits. If you believe in creating middle donor programs, read this study.

Download The Wired Wealthy

homersimpsonIn order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.

Get Homer Simpson for Nonprofits

Get Mark and Alia In Your Inbox

We send email updates whenever we have news or when the muse beckons.

The Sea Change Blog

This happens when you take a fundraiser to the field

What happens when you invest in taking an expert in fundraising to visit your programs in the field? New stories are unsurfaced that connect donors more deeply to your work. Program staff get re-energized by seeing their work through a new lens. Organizations are able to report on impact through stories, not just numbers and… read more

More on the Sea Change Blog