More than half a century ago I launched my activist career at the age of 3 by carrying my own hand-made “Jim Crow Must Go” sign outside a whites-only amusement park. It’s hard to imagine being alive at a time when that kind of overt racism was possible. And it’s easy for white folks like… read more
Meet Alia McKee
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Thought Leadership
The Missing Middle: Neglecting Middle Donors Is Costing You Millions -- Want to fix it? Download the report and learn best practices from 27 experts and organizations. You'll also get a 30-day plan to jumpstart your own success.
Storytelling is much easier to talk about than it is to actually practice. That's why Sea Change created Characters Magazine -- to celebrate and hone the craft of storytelling in the non profit space.
Sea Change launched the first national study of the online behaviors and attitudes of "wired wealthy" donors to non profits. If you believe in creating middle donor programs, read this study.
In order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.