If your email recipients or site visitors don’t click, they don’t give. That’s why I recommend checking out this post from the smart folks at Copyblogger – six proven ways to increase conversion rates of call-to-action buttons. Highlights: (1) People are hardwired to look for things that stand out — or that are different. Make the… read more
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The Best Explainer of All Time
Alia takes cool ideas & expresses them in engaging, story-based ways.
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Thought Leadership
The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures.
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Storytelling is much easier to talk about than it is to actually practice. That's why Sea Change created Characters Magazine -- to celebrate and hone the craft of storytelling in the non profit space.
Sea Change launched the first national study of the online behaviors and attitudes of "wired wealthy" donors to non profits. If you believe in creating middle donor programs, read this study.
In order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.