Starting or expanding a fundraising program is exactly like launching a small business (or a big business in some cases). That means there needs to be a capital investment. There needs to be a clear brand and well-defined “customer market.” There needs to be disciplined marketing messages. There needs to be a remarkable product. Perhaps… read more
Meet Alia McKee
The Best Explainer of All Time
Alia takes cool ideas & expresses them in engaging, story-based ways.
Meet Mark Rovner
A Creative Breath of Fresh Air
Mark takes idea and concept to words fast.
Thought Leadership
The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation Y, Generation X, Baby Boomers and Matures.
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Storytelling is much easier to talk about than it is to actually practice. That's why Sea Change created Characters Magazine -- to celebrate and hone the craft of storytelling in the non profit space.
Sea Change launched the first national study of the online behaviors and attitudes of "wired wealthy" donors to non profits. If you believe in creating middle donor programs, read this study.
In order to influence behavior we first need to understand behavior. This ebook explores the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.