Middle Donor Makeovers
Middle donors are like middle children — often ignored. Non profits keen to invest in this valuable, but overlooked, group of committed donors will benefit from this signature service.
Our makeover is a custom-audit of your midlevel efforts including donor audience research, followed by recommendations for creating a high-touch midlevel program that scales.
Recent clients: Arbor Day Foundation, WGBH (Boston), and Friends of the Earth
We will explore all aspects of your midlevel efforts including interdependencies between general membership, monthly giving, major giving and leadership. This stage will include in-depth interviews with key stakeholders and a comprehensive Request for Information process.
We will design a research effort to listen to midlevel donors and prospects through a combination of in-depth interviews, surveys and online focus groups.
We will deliver a custom roadmap of findings and recommendations.
We can support you in implementing the findings and recommendations.