Insight Panels are a hybrid research and cultivation service that offers regular opportunities to gather actionable insights from donors while making them feel heard and valued.
Similar to customer communities that are frequently a core engagement strategy for major for profit brands, Insight Panels help non profits benchmark donor loyalty, test messaging, and gauge attitudes to issues of concern with the goal of boosting the efficacy of the overall fundraising program.
Recent clients: ACLU, National Audubon Society, Best Friends Animal Society, and No Kid Hungry.
We will help you identify core audiences you wish to engage and develop an Insight Panelist recruitment campaign.
We will collaborate with your team to design a quarterly research plan that strategically probes issues of concern, emerging programmatic initiatives and other key insights you want to gather.
We will launch monthly probes (in the form of surveys and/or zoom gatherings) to the Panelists that align with the research plan.
We will report back our findings monthly to your team and any stakeholders you wish to invite.
We will report back highlights of findings monthly to Insight Panelists themselves.