QUESTION OF THE WEEK: WHY ARE ANNUAL REPORTS MORE INSPIRING THAN WEBSITES?

I am starting to accumulate a small stack of annual reports from client organizations, and for the most part, they are more powerful, more compelling, and more emotionally “grabby” than the organizations’ home page. But here’s the thing: for many — perhaps most — would-be middle and major donors, the home page is more likely… Read more

Just released: National research study of wired major donors

This week, Sea Change Strategies, – that’s us – Convio, and Edge Research released the results of a national research study into the online behaviors and attitudes of “wired wealthy” major donors to non profits. Download the study here. We believe this research will fundamentally shift the way some non profit organizations approach their relationships… Read more