fear works, but so does stealing

Seth Godin reminds us that marketing messages based on fear, like other “dark side of the force” motivators certainly work. But that doesnt mean we should resort to them.

Do you give good email?

In our recent Wired Wealthy Study – we learned that participants do not find nonprofit emails particularly inspiring. Email is easy. Good email is hard.  Do your organization’s individual emails amount to a confusing hodge podge of information or do they weave an inspiring and cohesive story line? Take some time to look back and see… Read more