preview pain

Dealing with the reality of image blockers and preview panes is maybe the most important technical adjustment we all need to make as emailers. Here is a wonderful round-up of best bractices.

quote of the week

On the bottom of an email forwarded to me by my father in law: THE UNIVERSITY OF MARYLAND. Opinions are the author’s and not necessarily shared by the University of Maryland, but they should be.

direct mail and web — better together!

Thanks to Beth (checking in from Cape Town no less) for cottoning us to this Non-Profit Times survey that confirms what we have suspected — that a HUGE proportion of direct mail recipients go to your website (and mosey over to CharityNavigator) before deciding whether or how to respond. So if, as is so often… Read more

library or bookmobile

Pre Web 2.0, our goal and our obsession was to “drive traffic” to our website, to go out in the world and herd all those human cattle back to our own private Ponderosas. In the dot-orgasphere that typically means messing with search and PR. But the core mentality was old-school advertising. Interrupt, intercept and induce… Read more

NPC Carnival: Summer Reads for Non-Profit Marketers

Well folks, I guess either many of the usual carnival contributors are away at the beach devouring their summer reads or the request for best-of books for non-profit marketers stumped the panel. Happily the one lone submission that came in was a superb one, from Roger over at EveryDay Giving. Both because it’s really good… Read more

iphone 3g

Sooner or later, Apple may decide that the goodwill of their freakishly loyal customers is worth something, but so far there are few signs of that. I have a first gen iphone, and i wouldn’t give it up for the world, but the extent to which Apple hasn’t even done the easy stuff to keep… Read more

buzz — what’s it worth to you

It’s a word of mouth world, and we have been preaching the gospel of buzz as a primary tool for brand-building and list-building tool. But what is a grassroots mention worth? BzzAgent says it’s worth half a buck. Read on.