Posted on July 25, 2008 by Mark Rovner
Nice overview here.
Posted on July 22, 2008 by Mark Rovner
Read it here.
Posted on July 18, 2008 by Mark Rovner
Dealing with the reality of image blockers and preview panes is maybe the most important technical adjustment we all need to make as emailers. Here is a wonderful round-up of best bractices.
Posted on July 16, 2008 by Mark Rovner
On the bottom of an email forwarded to me by my father in law: THE UNIVERSITY OF MARYLAND. Opinions are the author’s and not necessarily shared by the University of Maryland, but they should be.
Thanks to Beth (checking in from Cape Town no less) for cottoning us to this Non-Profit Times survey that confirms what we have suspected — that a HUGE proportion of direct mail recipients go to your website (and mosey over to CharityNavigator) before deciding whether or how to respond. So if, as is so often… Read more
Posted on July 15, 2008 by Mark Rovner
Pre Web 2.0, our goal and our obsession was to “drive traffic” to our website, to go out in the world and herd all those human cattle back to our own private Ponderosas. In the dot-orgasphere that typically means messing with search and PR. But the core mentality was old-school advertising. Interrupt, intercept and induce… Read more
Posted on July 14, 2008 by Mark Rovner
Well folks, I guess either many of the usual carnival contributors are away at the beach devouring their summer reads or the request for best-of books for non-profit marketers stumped the panel. Happily the one lone submission that came in was a superb one, from Roger over at EveryDay Giving. Both because it’s really good… Read more
Sooner or later, Apple may decide that the goodwill of their freakishly loyal customers is worth something, but so far there are few signs of that. I have a first gen iphone, and i wouldn’t give it up for the world, but the extent to which Apple hasn’t even done the easy stuff to keep… Read more
Posted on July 11, 2008 by Mark Rovner
This Harvard Business review of Starbucks is a cautionary tale of what happens when you trade short term gain for long-term brand fortitude.
It’s a word of mouth world, and we have been preaching the gospel of buzz as a primary tool for brand-building and list-building tool. But what is a grassroots mention worth? BzzAgent says it’s worth half a buck. Read on.
We send email updates whenever we have news or when the muse beckons.