Attention Corporate Newcomers

Is this you? You are a corporate marketing hotshot or your organization is thinking about hiring a corporate hotshot for a senior marketing, fundraising, or external affairs position. I have seen the scenario many many times. Non-profit hires marketing wunderkind who is expected to transform marketing and fundraising for your group. I mean, if you… Read more

Sarah DiJulio on ROI of list building

In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation.  Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online… Read more