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Wonderful must-listen Marketplace segment on how hotels persuade guests to re-use towels. Bottom line, a note that says most past guests IN THE ROOM YOU’RE STAYING IN have re-used their towels, generates the highest level of cooperation. This has obvious and intriguing implications for our line of work, doesn’t it?

preaching to the choir

My friend and colleague Thaler shares this great exchange between Toby and Sam on West Wing: Sam asks Toby, “…I’m saying you have me preaching to the choir…. Why?” Toby replies, “‘Cause that’s how you get them to sing.” We non-profiteers spend a gazillion dollars and a gazillion hours trying to reach the opposition, the… Read more