Andy Goodman Ruined My Life. Now I Want to Ruin Yours.

How many of you have taken Andy Goodman’s storytelling seminar? Pretty mind-blowing, huh?  Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program.  But here are we are mostly all agreeing that “storytelling… Read more

No good deed…

When I look at the nonprofit sector and its millions of committed donors and activists, all I can think of is “no good deed…” Most nonprofits have a fundraising goal that was set when the world’s economy was a different universe.  The non-profit fundraising staff see the goal getting further and further away, and the… Read more