Direct Mail Isn’t Dying – But Sometimes I Wish It Would

As long as I have been doing fundraising the “is direct mail dead” question has arisen with great regularity.  Interestingly, the question is always raised by direct mail fundraising consultants — and the answer is always  unsurprisingly “no.” Clouding the situation from the other side are the over-optimistic claims from the Internet world that it’ll… Read more