A Really Important Seth Godin Book

Personally, I think they are all important, but Seth’s new book Linchpin breaks new ground, bringing together provocative and fresh thinking on the convergence of marketing, creativity, and what it means to be human. Start with this blog entry and enjoy!

Playing by the (Wrong) Rules

This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty. Let’s start by admitting that the fundraising pyramid is a lie. Most major donors at most organizations do not rise up through the ranks of $15 donors, who become $100 donors, and then ultimately become $100,000… Read more