The New 20/80 Rule

If you spend 20 percent more time improving the quality of your content, you can spend 80 percent less time obsessing about channels.

Read Katya’s Blog

Katya Andresen is the most thoughtful and creative person  in the nonprofit marketing world, bar none. Check out her latest post. Then subscribe to her blog. Now.

Rovner’s Branding Equation

The intensity with which you are loved will not exceed the intensity with which you are willing to be hated. The price of offending no one is that you will also delight no one.

Just Because You Can…

…doesn’t mean you should. It’s entirely possible that gimmicks and relentless solicitations raise more money than treating your email list members with respect. But at what cost?