You can’t make people care about shit they don’t care about

No amount of facts, stats, reason or logic can make someone care about something they don’t care about. No amount of media coverage can make someone whip out their wallet to help your organization do something they don’t care about. No amount of message development or celebrity endorsement can make someone care about something they… Read more

My own medicine: Research to kickstart a friendship revolution

I just got a taste of my own medicine. At Sea Change, we often tell clients, “that’s a good research question.” Or “what would your donors say?” Then we help them find out the answers so they can better communicate with their target audiences. Sometimes we corroborate something that was a hunch. Sometimes we’re completely surprised… Read more

The French Are Still French: Embracing Your Heritage

I spent last week in the south of France. Lucky me! En route, I lamented to my partner the effects of globalization as we encountered countless McDonald’s, Starbuck’s and Brookstones on our three-leg European journey to Nice (We flew on points and thus took a roundabout route). Once we arrived and drove deep into the… Read more

Are you afraid of the F-bomb?

If you are, do not click on this link. Erika Napoletano is one of a tiny handful of must-read bloggers in my life. Her choice of language is, um, salty. But she is also insightful, brilliant and funny. And full disclosure, I find her profanity to be highly entertaining. This short Erika video takes on… Read more

Love me or hate me

Love me or hate me. But for god’s sake, don’t just like me. That’s the theme of this smart post on why it’s better for your career to be loathed than liked. You can draw a straight line from the personal branding recommendations outlined in the post to our work marketing non profits and causes.… Read more

Parlez-vous Boomer?

Two different articles collided in my in-box to make a great big impression about being audience-savvy. This Gizmodo feature is about a space ad that presents a completely different message to adults and kids.  Technically it presents a different message to short people, but it probably gets the percentages right. It’s quite moving as well.… Read more