Michael MacLeod

This week we mourn the passing of perhaps the most genteel, kind and decent person ever to enter the mad fracas that is fundraising. Mike MacLeod founded and ran Public Interest Data, for years the data warehouse of choice for progressive non-profit direct mail fundraisers. Amidst a million reasons to be cynical, he never was.… Read more

One thing you should do to increase donations: Be laser focused

Is your donor communications plan “everything but the kitchen sink” or laser-focused? Many organizations we work for want to tell their donors about EVERYTHING they do — that’s the everything but the kitchen sink approach. For a donor this is overwhelming and can feel unfocused and unclear. Organizations who don’t have distinct brand clarity tend… Read more