What’s your goal for 2014?: A plan for getting things done

Tis the season for reflection and shiver-inducing songs like John Lennon’s Happy Xmas (War Is Over). In the song, he asks, “So this is Christmas and what have you done?” This year, I get to respond with “Everything I set out to.” Last December — for the first time — I seriously sat down to… Read more

One thing to do today: Refresh your calls to action

If your email recipients or site visitors don’t click, they don’t give. That’s why I recommend checking out this post from the smart folks at Copyblogger — six proven ways to increase conversion rates of call-to-action buttons. Highlights: (1) People are hardwired to look for things that stand out — or that are different. Make the… Read more