Is it Just Me?

Is it just me, or is the DCCC “flood the zone with SCREAMING subject lines, short hyperbolic copy and link after link with contribute amounts” email strategy spreading like the Spanish flu? Once this was merely an in-box migraine that occurred the last couple days of each fundraising quarter. But now I am getting these… Read more

A bunch of birders taught me this…

I spent last weekend with a bunch of birders at the National Audubon Convention in Virginia. I did a storytelling workshop with a bunch of front line workers who are helping stop unwanted teenage pregnancies as part of my work with the National Campaign to Prevent Teen and Unplanned Pregnancy. I’m going to Uganda  next… Read more

Why do you REALLY want millennial donors?

“We need younger donors,” seems to be the battle cry du jour from the C-suite lately, so it bears repeating: Millennials only contribute 11 percent of all money donated by individuals each year. Compare that with the more than 75% that comes from Boomers and their elders. And in the immortal words of Monty Python, we’re… Read more

Everybody is a dirty word

Who are you talking to? If your answer is everybody, you are wrong. I just spent a day in a strategic planning session where a group of 10 people took 8 hours to figure out: Which two primary audiences we are targeting What we need those audiences to do How we value those activities. It… Read more

Can a Brand Be Too Clearly Defined?

The answer is yes, and how much it matters depends on who your audience is. For a variety of reasons, baby boomers (the current fundraising sweet spot) respond to brands and to marketing in fundamentally different ways than do millennials. According to psychologists “The younger minds tend to see reality in simpler terms than aging… Read more

4 tips for when you are feeling uninspired…

I’m an upbeat, can-do creative-type. But lately, I’ve been feeling a little uninspired. That’s a-ok. We all feel uninspired sometimes. It’s what we do to break ourselves out of the slump that matters. Here are some of my techniques. What are yours: Try something you’ve never done before. My sister took her family indoor skydiving a… Read more

Thinking Outside the Elevator

I am not a raging fan of “elevator pitches.” Somehow the very concept leads one to try to cram as many words into a single outbreath as humanly possible. Guaranteed not to inspire. So I was especially excited to see this summary of alternate pitches by behavioral economics guru Daniel Pink. The premise behind the… Read more