Can Bad Fundraising Kill?

If you’re an American, you may have missed the $hitstorm that erupted in the UK recently over the suicide of a 92-year old poppy seller. It was alleged that incessant demands for money from charities drove her to take her own life. Whether or not oversolicitation killed poor Olive Cooke, the resulting brouhaha has laid… Read more

Do you speak Spock or Captain Kirk?

Spock is rational. He likes facts and figures. He weighs pros and cons and then makes the most logical decision. Spock is not human. Your donors are. If you speak to your donors like Spock, you are not speaking their language. Emotional, cognitive and social factors influence human behavior more than reason does. So next time… Read more

How great ideas get shot down

You’ve had one. A great idea. You’ve stewed on it. You’ve gotten excited about it. You’ve garnered up the will to pitch it to someone. Immediately, it gets shot down. “That won’t work.” “We’ve tried it before.” “It’s too out there.” “[Insert name here] won’t approve.” Of course, the opposite reaction is just as troubling.… Read more