High Value Donors? Use Low Technology.

Alia and I are just back from BBCON, the annual gathering of users of the many digital fundraising platforms that operate under the Blackbaud banner. That got me thinking about technology and mid-level donors. Here’s my epiphany – the higher you go on the giving pyramid, the lower you want to go on the technology… Read more

The scariest thing around: Expert mind

Socrates said “The only true wisdom is in knowing you know nothing.” Buddhist teacher Chogyam Trungpa Rinpoche said, “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” Anonymous said, “Unless your name is Google, stop acting like you freaking know everything.” The gist of all this wisdom? Expert mind is scary.… Read more

Stand out copy

Every time you sit down to write, you have a chance to make an impression. Your emails to donors, your thank you notes, your receipts… they can all stand out. But only if they don’t sound like the same old same old. Is your copy up to snuff? Are you reflecting your unique brand personality… Read more

Get the Music Right and the Hearts and Minds Will Follow

“Whoever controls the music controls the mood of the room.” That’s one of my favorite aphorisms shared by auto-didact marketing genius Roy Williams during Alia’s and my visit to Wizard Academy a year or two ago. “Music can pierce the heart directly; it needs no mediation,” wrote Oliver Sacks in a book he devoted to… Read more