My 10 Favorite Podcasts

They say you are what you eat. But I also think you are what you listen to. Consuming great content is a great way to learn how to create it yourself. Of course, this relates to any kind of content — tv, movies, news articles. But lately, I’ve been completely addicted to podcasts. In that… Read more

How do you stack up? Charitable giving report gives you benchmarks

Fundraisers should have these stats handy. In 2015, overall charitable giving in the United States increased 1.6% on a year-over-year basis. We’ve recovered from the recession, but growth has slowed. Large organizations grew overall giving by 1.4%, medium organizations declined 0.7%, and small nonprofits grew 5.5%. Online giving grew 9.2% in 2015 compared to 2014.… Read more

Forget About Demographics

Dear Development Director, Please stop abusing your staff with demands to “get more young people” onto the donor rolls. First of all, it will only be marginally effective at best because giving is a life-stage phenomenon. More importantly, demography is basically irrelevant. A 60-year old who cares deeply about animal welfare thinks a lot like… Read more

Escaping the Death Spiral

We’re all familiar with what is happening to online fundraising. Expectations and budget targets continue to rise, which inevitably leads to more aggressive fundraising, which in turn leads to list burnout. This being an election year, the shock and awe approach to email fundraising practiced by our political party brethren will make it impossible not… Read more

Email: It’s far from dead

Email went from the primary early Internet experience to reviled time sucker in less than a decade. Will it die a gruesome death or will it evolve to still have a place in our lives? The Atlantic argues the latter. See why.