When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, when Sea Change Strategies released The Missing Middle: Neglecting Mid-Level Donors Is Costing Non Profits Millions, we found a miles-wide tactical and cultural gap between direct marketers and major gifts officers that was leaving many… Read more

Coach Mark

I’m delighted to share the news that I am now a certified executive and leadership coach and Sea Change now offers comprehensive coaching packages for nonprofit leaders. Why Coaching and What’s In It For You? I need to start with a couple of confessions. First, until 2016 I didn’t realize what coaching was. I thought… Read more

Do you like your donors?

If you don’t, you have a problem. I know many fundraisers who look on their donors with some measure of disdain. Don’t you believe for a minute that that disdain remains invisible. Jeff Brooks has a great post on this very topic. He writes: “Keep asking yourself, ‘Why would a donor want to do this?’… Read more