at the tipping point

For seven years, we have done studies of online donors that show an almost lockstep correlation between online giving and online bill-paying.  Once people stop writing checks, it’s game over for dead tree fundraising.

This week’s Harris Interactive survey shows check writing is the preferred form of bill paying by only a slim 37-35 margin, with the trendlines set to cross probably later this year in favor of the Web.

We may be at an inflection point for online fundraising.  It’ll be fun to watch.

Thanks to Megan Contakes for the tip on this!