Navel Gazing and the Art of Content Creation

Navel gazing is defined as the excessive absorption in the self. Just like those people at the party who only talk about themselves, non profits are notorious navel gazers. And just like those people at the party who only talk about themselves, non profits have trouble making long-lasting friends (AKA donors). Are we truly narcissistic?… Read more

Don’t educate your donors

Don’t try to educate your donors. The refrain of “we have to educate the donors” typically comes from a perfectly reasonable but utterly flawed notion: That if you, the donor, knew what I knew, you’d care about the things I care about. So instead of caring about furry animals with big eyes, I’m going to… Read more

What is community?

Finding, participating in and building meaningful community takes work and skillful means.  As a fundraiser who wants donors to feel part of community, figuring out what makes a community a community is a super important question. Here are some takeaways from my personal experience and I welcome your thoughts: (1) A community has a clear… Read more

Pick up the damn phone

Full disclosure: I generally hate the phone. I’d mostly be happier in an all-text, all-email world. But that’s just me. And it’s almost certainly not the case for most of your donors. We’ve been helping with thank you calls for a number of organizations and the donors never fail to be surprised and delighted that someone… Read more

Trump bump? Clean out your idle queue

You likely have 100 tasks that take a back seat to your immediate goal of bringing in revenue. But if you are lucky enough to be experiencing a lift in fundraising because of the radical shift in political climate, take this opportunity to clean out your idle queue. That’s right. Plow through those tasks. Look… Read more

Treating donors like $hit is bad fundraising

Why am I telling you something you already know??? Because chances are, you’re treating your donors like $hit. Here’s the problem: knowing and doing are two different things. Before you get all triggered, if you are treating your donors like $hit, it’s largely due to forces beyond your control. If there’s one thing we’ve learned… Read more