Getting Real with Tech

This provocative Seth Godin post is a great reminder about technology. Technology is not an end in itself. Technology is a dumb object of veneration. Technology doesn’t change human nature, though it may amplify it (in good and bad ways). Often, a little bit of technology goes a long way. When one prominent organization withread more

Worst Metric Ever

Alia and I recently had the pleasure of spending a few days with 120 friends and colleagues at the 2014 Web of Change conference. One of the recurring conversations among this seasoned and accomplished group of digital communicators was the growing problem of vanity metrics. A vanity metric is a measure that looks great inread more

Step away from your routine

It’s easy to get stuck when you are doing the same things each day. Weekly meetings become routine. Colleagues become familiar. Expectations become rote. One of my buddhist teachers calls this “building a cocoon.” It feels safe, but it’s actually suffocating. It stifles creativity and it keeps us fearful of change. In a way, it remindsread more

Plus Ca Change

I have long argued (and continue to fervently believe) that the Internet has not changed human nature (though it does seem to amplify both the best and the worst of us). As evidence of the enduring nature of humanity, I offer this amazing guide to brainstorming and creativity, written in – wait for it –read more

Give your donors some love

Nurturing donors is something we should be doing all year long.  Cultivation helps to increase donor retention and overall revenue. But when things get hectic, cultivation is one of the first things we let slip. With the all important December fundraising season just three months away, now’s a great time to add some high-engagement touchesread more

Pet Rocks

Please join us in observing a moment of compassion for the digital directors and fundraisers who, as we speak, are being summoned into CEO suites and ordered to come up with something as successful as the ice bucket challenge. History is unambiguous on this: There will be a million imitators and none will succeed. Butread more

Are you on a hamster wheel?

Hamster wheels get you nowhere. You scramble and you scramble, and you end up in the same place. Many non profits I encounter are on that hamster wheel. The reason? They lack clear strategic objectives on how to reach their fundraising goals. They run that wheel ragged trying to hit their goal. But they essentiallyread more

Is Boring the New Black?

“Let’s do something really innovative,” is the battle cry of many a digital pro. Run that phrase through Google Translate and what you’ll get back is “let’s build something no one will use.” There is almost always a dramatic inverse relationship between coolness and usability. Coolness makes designers and digital directors and sometimes EDs happy.read more

Your brand is not someone’s passion

There’s a lot of bullshit talk in digital marketing and engagement — even in the social good space. Ad man Bob Hoffman defines and decodes bullshit at Advertising Week Europe: “Bullshit is different from lying. Lyings is willful. When you lie, you know what the truth is but you intentionally misrepresent it. In a way,read more