The Rule of One

Check out this inspiring Chronicle of Philanthropy piece on the evolution of AARP’s social media strategy. We have long taken the position that social media is important, but not necessarily in the ways we expected. Both the process AARP followed (lots of experimentation) and the resulting “AARP Studios” are worthy of emulation. I’m especially enamoredread more

Asking Shouldn’t Make You Cringe

Here’s how an Executive Director went from magic to misstep in 10 seconds flat. Last week, I spent a full day in community with the membership of my meditation center — my spiritual home — and met the leader and teacher Sakyong Mipham Rinpoche, a rare treat. It was transformational. After the event, the Executiveread more

Not Dead Yet

If I wasn’t a baby boomer myself, I’d probably hate us too. But the reality is, the era of boomer-dominated philanthropy has just begun. Consider this — the youngest of us is still in their 40s. The last baby boomer will turn 50 next month. Buckle up. It’s gonna be a long ride.

Direct marketers are from Mars: Executive Directors are from Venus

Direct marketers tend to love tests and numbers. Executive Directors tend to love big pictures and anecdotes. Combine them — and it’s like two world’s colliding.  Simply put, direct marketers are from Mars. and executive directors are from Venus. A tip: Direct marketers, learn to speak Venusian. Here’s how: (1) What’s your theme for the year?read more

How the Big Boys Blow It

Newsflash – fundraising is hard. So hard that even a corporate behemoth like the New York Times can’t get it right. Here’s how they bungled a recent attempted gift: I have for years, read the Times’ “neediest cases” stories, which apparently have been going on for more than 100 years. Today, as I was lookingread more

Results they need to see

When you write fundraising copy for a living, you learn that the proof is always in the results. It used to irk me (now it just humors me) when non fundraisers talk philosophically about what messages will raise more money.  They love to bandy about terms like “theory of change” and “educate people about whatread more

The Curse of Meh

Most of our clients want it both ways. They want to be loved fiercely by many and disliked by none. But it doesn’t work that way. Sadly, given the choice between being controversial and being boring, most organizations opt for the latter. That comes at a price. We’ve seen again and again that the organizations mostread more