Thanks for Nothing

Admit it, you’ve done this: Year-end fundraising is over. Everyone is exhausted. Now all that’s left is the thank you email. How to segment? Oh wait, you think, why segment at all? Send it to everyone! The people who actually gave will be thanked and the other deadbeats who didn’t give? Maybe they’ll feel guilty… Read more

You are right: The art of beginner’s mind

You are an expert at something. You have experiences that have led you to believe that certain things are true and certain things are false. You know things. But what if I told you that all this knowing can sometimes be a great hindrance? Sometimes what we “know” gets in the way of what we’re currently… Read more

How Many Emails Are Too Many?

The “how many is too many” question has supplanted the “which day is best” question as the most pondered issue in email fundraising. The planetary alignment of a grueling presidential campaign followed by the usual end of year email fire hose has made this question especially timely. There’s no easy answer. Maybe that’s why people… Read more

Don’t Give Me Money

“Don’t give me money” is not an everyday call to action coming from an organization that depends on contributions to survive. So when i got an email from Emily Jacobi, the founder and CEO of Digital Democracy, saying just that, it caught my attention. Under the subject line “Don’t Send us Money,” Emily alerts her readers… Read more

Brand building vs. direct marketing

I believe that non profits, by the nature of what we “sell,” should align our strategies with the brand building game, not the direct marketing game. Why? Here’s what Roy H. Williams had to say about the difference. (And here’s a link to the whole post): “Direct response marketers usually sell products that have a… Read more

Chaotic times call for smarter campaigning

The stakes just went up dramatically for all of us working on social change, so learning how to campaign effectively, manage resources wisely, and punch above our weight has never been more important. Mark and my close friend and colleague Jason Mogus will be leading a training to help social change agents learn how new… Read more

Rage is Sexy

Rage is all the rage. There of course many good reasons to be feeling rage. How can you not feel it on behalf of members of our society who have been oppressed, bullied, attacked, ignored or left behind? How can you not feel it in light of the outbursts of pure unadulterated hate blooming around… Read more