Baby it’s warm outside: Summertime tips to maximize year-end giving

Christmas carols in July? Please, no. Building snowmen instead of sand castles at the beach? Nah. Wooly sweaters at the swimming hole? Absolutely not. The cold, short days of winter seem far away, but that doesn’t mean you shouldn’t be thinking about year-end during the summer months. Fundraisers are like people in the fashion industry.… Read more

Move the boulder up the hill: 3 keys to integrated marketing

Why is integrated marketing so damn hard? Because it requires operating outside of traditional organizational silos —  communications, digital, programs, direct marketing, etc… All stakeholders must come together and meet their goals within a unified framework. Doing that is challenging, but it can be done! Here are three key ingredients from successful integrated marketing campaigns. Leadership.… Read more

The Rule of One

Check out this inspiring Chronicle of Philanthropy piece on the evolution of AARP’s social media strategy. We have long taken the position that social media is important, but not necessarily in the ways we expected. Both the process AARP followed (lots of experimentation) and the resulting “AARP Studios” are worthy of emulation. I’m especially enamored… Read more

Wrinkles are a-ok, but what about the next generation of American giving?

My favorite Who song is My Generation. Even if you don’t dig 1960’s Brit rock anthems, chances are you still like talking about the differences (and similarities) between generations. Sea Change — along with Blackbaud and Edge Research — is doing just that and digging into charitable giving differences and similarities between Gen Y, Gen… Read more

Do you give good email?

In our recent Wired Wealthy Study – we learned that participants do not find nonprofit emails particularly inspiring. Email is easy. Good email is hard.  Do your organization’s individual emails amount to a confusing hodge podge of information or do they weave an inspiring and cohesive story line? Take some time to look back and see… Read more

Video Ga Ga – Helpful Shortcut

We all know that video viewership online is alive and well and growing, right? Well, a recently-released Pew Internet report confirms that daily traffic to video sites on a typical day has doubled in the past year. Tapping into this killer wave is critical for non profit organizations. But in addition to creating content, uploading… Read more