Sarah Haug turned me on to the above-named book, an historical account of the 1893 World’s Fair in Chicago (and the grisly story of a psychopath who used the fair as a cover for some pretty heinous murders).

While the book is a ripping yarn in its own right, it’s also an incredible primer on the importance of taking risks, the power of vision, the birth (perhaps) of word of  mouth marketing, and the fact that dignity, grandeur and FUN can co-exist happily.  There’s much to learn — and it’s just an amazing read.

Thanks, Sarah!