Do you like your donors?Posted on July 5, 2018 by Mark Rovner If you don’t, you have a problem. I know many fundraisers who look on their donors with some measure of disdain. Don’t you believe for a minute that that disdain remains invisible. Jeff Brooks has a great post on this very topic. He writes: “Keep asking yourself, ‘Why would a donor want to do this?’ Not ‘Why do we need this money?'” [my emphasis].