email is dead…not

I am going back to snarky form today to take on what is to me one of the more idiotic proclamations from the tower of social media babble (typo intended).

This latest report on engaging moms (one of the most prized demographics of all) finds that email is their primary communications channel. Evidence of email’s continued importance abounds. In the immortal words of Monty Python, email is “not dead yet.”

Does this mean we can ignore social media. Sadly, no. But if you are shifting your marketing investment away from email and toward some new new thing, you are probably not doing yourself a favor.