Getting Real with Tech

This provocative Seth Godin post is a great reminder about technology.

Technology is not an end in itself.

Technology is a dumb object of veneration.

Technology doesn’t change human nature, though it may amplify it (in good and bad ways).

Often, a little bit of technology goes a long way. When one prominent organization with a wildly popular weekly telephone conference call switched to webinar format, they cut their audience exactly in half. Is having slides worth half your audience?

Sometimes the least amount of technology required to get the communications job done is the very best strategy.