Here is some food for thought: The success of your online outreach hinges on your understanding of the inner workings of the human mind. We naturally believe that the combination of good causes and strong arguments will compel prospective supporters to become donors.
The problem is most people don’t think like Alan Greenspan. They are more like Homer Simpson – limited in attention, over-endowed with impulse and ruled by emotion.
Enter in the area of behavioral economics and a new free eBook on the subject: Homer Simpson for Nonprofits: The Truth About How People Really Think & What it Means for Promoting Your Cause.