Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Here is some food for thought: The success of your online outreach hinges on your understanding of the inner workings of the human mind. We naturally believe that the combination of good causes and strong arguments will compel prospective supporters to become donors.

The problem is most people don’t think like Alan Greenspan. They are more like Homer Simpson – limited in attention, over-endowed with impulse and ruled by emotion.

Enter in the area of behavioral economics and a new free eBook on the subject: Homer Simpson for Nonprofits: The Truth About How People Really Think & What it Means for Promoting Your Cause.

Learn more, register for the upcoming free Nonprofit 911 teleconference with the authors and get your copy of the book.

  • Susan Wishon

    Love this paper! It’s a great reminder. We non-profit leaders tend to forget these important principals you outline here.

    • Alia McKee

      Thanks, Susan!